Food Security Communications Toolkit

GREAT REPORT!!!!! FYI Thank you federal government. As long as this didn’t cost 10 million, this is the way I like to see my tax dollars spent!

Reprinted from Bites [BITES-L@LISTSERV.KSU.EDU]

Food Security Communications Toolkit:14.jul.11 – FAO – Abstract
Food security professionals increasing realize that they must use communications strategically for their work to have a maximum impact. While most organizations have invested heavily in food security analysis and research, many still need to enhance their communications to ensure their findings reach their intended users and
action is taken. (But seriously can anybody really talk to the media and get their story reported how they want it reported as opposed to how the media wants it stated? I’m just sayin’ :-)

This toolkit is geared to helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influencing food security policies. Find the complete document here.

TABLE OF CONTENTS
DESIGNING YOUR COMMUNICATION STRATEGY
1.1 Identify and analyze your audiences
1.2 Define your communication objectives and messages
1.3 Select the best channels for presenting your information
1.4 Plan and evaluate your communication activities
WORKING WITH THE MEDIA
2.1 Approaching the media
2.2 Techniques for working with the media
COMMUNICATING WITH POLICY MAKERS
3.1 Presenting information to policymakers
3.2 Lobbying for food security
WRITING EFFECTIVE REPORTS
4.1 Preparing policy briefs
4.2 More reporting formats
4.3 Writing effectively